2008 ACTE
Convention & Career Tech Expo
Racing
Toward Charlotte
December 4-6, 2008 - Charlotte Convention Center, NC
Charlotte is shaping up to be an exciting
professional development experience. Bookmark this site and
keep checking for the latest information on the premiere professional
development experience for career and technical educators.
General Session
Speakers
Daniel Pink
Daniel
Pink is a best-selling author and an expert on innovation,
competition and the changing world of work. His book, A Whole
New Mind, charts the rise of right-brain thinking in modern
economies and explains the six abilities individuals and organizations
must master in an outsourced and automated world. What Pink
has to share has dramatic impact on career and technical education,
and he will share that as this year’s Opening General
Session speaker. You certainly won’t want to miss what
he has to say as it will really set the stage for the entire
Convention.
*Note: Pink’s book is currently
available in the ACTE bookstore.
Willard Daggett
Willard
Daggett, President of the International Center for Leadership
in Education, is recognized worldwide for his proven ability
to move education systems toward more rigorous and relevant
skills and knowledge for all students. In Charlotte, he will
share his thoughts and insights as the Closing General Session
speaker. His enlightening, entertaining and motivating messages
will help you look at education differently by challenging
your assumptions about the purposes, benefits and effectiveness
of American schools. Daggett inspires his audiences both to
embrace what is best about our education system and to make
the changes necessary to meet the needs of all students in
the 21st century. Be sure to attend this informative and thought-provoking
session on Saturday, December 6.
Pre-Convention
Workshops
ACTE has developed three pre-Convention
Workshops that will take place on Wednesday, December 3:
Developing Proficient Readers by
Embedding Literacy Skills in Career and Technical Programs
Students must master critical reading skills
for success in preparing for college and careers. HSTW has
identified six essential skills that ensure reading comprehension
and higher order thinking skills for all students. These skills
link to state and national proficiency standards and helps
students bridge the transition from high school to postsecondary
studies and to a job. In this Workshop, participants will
examine those reading skills, match them to content in career
and technical classes, and practice strategies to help students
master the skills.
Objectives:
- Analyze skills that lead to reading proficiency for
a career and postsecondary study;
- Match reading skills to content in career and technical
classes;
- Identify strategies that teach students essential reading
skills; and
- Apply an eight-step process that embeds reading standards
into authentic activities, projects and problems assigned
to students in career and technical classes.
Registration
for this full-day Workshop is limited to 100 participants.
Coffee, continental breakfast, and a light lunch will be served.
This Workshop will take place 8:30 a.m.-5:00 p.m. in the Charlotte
Convention Center.
Technology Centers That Work –
A Framework of Key Practices and Conditions for Improving
Academic and Technical Achievement
This Workshop is designed for teams of teachers
and administrators from shared-time technology centers and
from technical high schools, focusing on using Technology
Centers That Work (TCTW) of the Southern Regional Education
Board. TCTW provides a set of benchmarks for tracking improvements
in school and classroom practices and in technical and academic
achievement and in transitions to work and further study.
Objectives:
- Develop awareness and understanding of goals, key practices
and conditions that have been customized for shared-time
technology centers;
- Determine the status of their school and classroom practices
according to a set of benchmark indicators;
- Determine whether their career and technical curriculum,
instruction and courses meet the requirements of Perkins
IV;
- Examine strategies for using 21st century skills to
advance college- and career-readiness standards; and
- Leave with a set of actions for implementing the goals,
key practices, and conditions of TCTW at their center.
Registration
for this full-day Workshop is limited to 100 participants.
Coffee, continental breakfast, and a light lunch will be provided.
This Workshop will take place 8:30 a.m.-5:00 p.m. in the Charlotte
Convention Center.
How to be Enrollment and Retention
Rich
In this Workshop, attendees will learn the
secrets of increasing enrollment and retention, reaching the
right audience, and developing a winning marketing organization!
These decisive and timely enrollment strategies are critical
in today’s highly competitive educational marketplace.
Stop being “the best-kept secret in
town” and discover how to maximize enrollment, retain
students through consistent engagement and relationship-building
tools, make the most of your existing organizational and financial
resources, and proactively shape community awareness and opinion.
You will discover:
- The significant power of the “Enrollment Funnel”
in recruiting new students while retaining your existing
students.
- The keys to developing a marketing- and enrollment-driven
organization by understanding and developing the “Wade
Factor.”
- How to create strong organization copy points that can
drip the value of your district successfully throughout
all your marketing efforts.
- How to create program copy points that get noticed and
make your programs easy to understand. Short, sweet and
to the point!
- The strength of target-marketing high school and adult
programs to the right audience at the right time.
- How to use testimonials effectively to sell your programs
and demonstrate the true value of CTE.
- The essential steps to overcoming the biggest objections
and stigmas of CTE.
- How to create a powerful “Home Field Advantage”
throughout the enrollment and retention process.
- How to use cost-effective marketing technology and products
to deliver a consistent message of value that gets noticed.
- The critical strategies required for achieving significantly
more within your
It’s not just theory — you will
hear about the “best practices” CTE schools across
the country have created and used from these strategies and
turned them into significant enrollment and retention success
stories.
Registration
for this half-day Workshop is open. Refreshments will be served.
This Workshop will take place 8:00 a.m.-12:00 p.m. in the
Charlotte Convention Center. Participants will receive a $200
discount coupon on marketing products.
Partners, Partners, Partners
Much of the success of last year’s
Convention in Las Vegas was due to the content provider partnerships
ACTE established. Those will continue in Charlotte. To date,
ACTE has secured the support of:
- Association for Career and Technical Education Research—The
best minds in CTE research will be in Charlotte discussing
the latest findings and what research stills needs to
be accomplished.
- High Schools That Work—ACTE will be expanding
its relationship with HSTW through the addition of two
pre-Convention Workshops on December 3. These are in addition
to the concurrent sessions HSTW will be providing.
National Association of Agricultural Educators—NAAE
will once again be developing and coordinating the agricultural
education sessions.
- National Career Academy Coalition—NCAC is partnering
with ACTE to bring career and technical educators a strand
of sessions dedicated to career academies and small learning
communities.
- NOCTI—Because of interest and demand, NOCTI will
once again facilitate a one-day conference on assessment
on December 3.
- Project Lead the Way—PTLW will facilitate half
a dozen sessions this year in Charlotte, focusing on pre-engineering
and biomedical.
- Tools for Schools—This year ACTE is helping schools
focus on marketing. Tools for Schools will direct a pre-Convention
Workshop that will teach career and technical educators
how to more effectively market their programs.
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